We will not only match our direct competitor’s price on identical items, but we will also offer an additional 10% off the difference. In order to qualify for our price policy guarantee*, the product in question needs to be advertised by an authorized retailer for that brand and product. The product needs to be in-stock and available for purchase at both retailers, whether in-store or online. The online retailer must be selling the item in brand new condition and cannot be a 3rd party seller. The product also has to be the same make, model and condition, including any additional duties and fees (if applicable).
Modern and refined, the Urbana Rug features a plush pile with a light-catching sheen that shifts beautifully as the room changes throughout the day. Crafted by skilled artisans, it offers a sophisticated surface that feels inviting underfoot while elevating contemporary spaces. Ethically produced, this design supports the wellbeing of weaving communities through certified standards. Choose the Urbana Rug to add lustre, artisan character, and mindful craftsmanship to your home.
Artisan made — Hand-loomed by master artisans for a richly textured surface and tailored finish that enhances modern interiors with quiet sophistication.
Lustrous pile — Viscose-and-wool construction delivers a soft feel and a luminous sheen that subtly shifts with the light for added depth.
Ethical production — GoodWeave certified, supporting transparent, responsible manufacturing practices and the welfare of weaving communities.
Care-conscious design — Blot spills immediately and vacuum without a beater bar on low power to help preserve the pile and appearance over time.
Stability and comfort — Use a rug pad to help prevent slipping, add cushioning underfoot, and support the rug’s longevity in everyday spaces.
90% Rayon | 10% Wool Pile
Hand Loomed
Area Rug
Clean spills, including water, immediately by blotting with a clean, white dry sponge or cloth. Avoid exposure to all liquids. Professional cleaning recommended. Appropriate rug pad is highly recommended on all surfaces to prevent slipping, add cushion, and improve durability. Expect shedding. For vacuuming, use a vacuum cleaner without beater bar or one where you can set the bar to the highest pile setting. If your vacuum has variable power settings, set on low. Vacuum full length of the rug, turn and repeat to the next area, rather than back and forth motion.
Additional sizes (in particular larger sizes that require deliveries to be scheduled in advance) and other Loloi collections not showing on our website may still be available through our Shop at Home Department. Click on the inquiry form to submit a request or call us at 514-341-7077 ext. 231 for more information. A Linen Chest home decorator or specialist will get back to you within 48-72 hours.
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