In 1967 the Lladró brothers purchased a small porcelain factory very close to the city of Valencia and began collaborating with the best local porcelain artisans. A new style was born under the name Rosal.
Rosal created pieces with themes focusing primarily on a life full of romanticism, in an undefined idyllic time.
In 1975, the name of the collection changed to Zaphir and the factory moved to new premises with larger workshops.
The popularity of the brand in the USA spread rapidly, confirming it as an internationally renowned brand. This led the Lladró brothers to search for a different business name and to work towards introducing themselves into other international markets. NAO borrowed its name from the old sailing boats from the time of Columbus, and symbolizes a return journey to origins, conveying creativity, skill and magic. The dream of the Lladró brothers was to make porcelain figurines affordable for lovers of beauty.
Today, the Lladró brothers’ original small workshop has now become a corporation where hundreds of artists work everyday, producing creations, which are sold all over the world.